Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings.
This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found a groundswell in early maturity ABM programs, suggesting the effects of COVID have accelerated adoption, and compares new programs to more mature ones.