Denniford

Forrester | October 05, 2020

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

Account Based Analytics

Demandbase | June 22, 2022

, Demandbase announced that it was named the 6th Best Place to Work in the Bay Area for 2022 by Fortune magazine. This award is based on employee feedback, in which 97% of Demandbase’s employees said it’s a great place to work compared to the 57% of employees in a typical U.s company. "We're delighted to be on this meaningful list because our team members are our top priority," says Gabe Rogol, chief executive officer at Demandbase. "Since 2020, we&#...

180byTwo | September 29, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity...

Account Based Data, Targeted Account Strategy

Sprinklr | December 27, 2022

Finding segregated operations teams and optimizing them to improve the customer experience is one of the top strategic moves businesses are making, and platforms like Sprinklr help in this regard. Ventana Research has evaluated several customer experience management (CXM) platforms and released its 2023 Customer Experience Management Value Index Report. Sprinklr, a unified customer experience management (Unified CXM) platform for evolving enterprises, turned out to be an "e...