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Account Based Data, ABM Accounts

PR Newswire | June 29, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces new customer relationships, significant wins, and noteworthy accomplishments achieved by existing customers. This quarter, the company earned contract renewals and/or expansions with numerous high profile customers, including T-Mobile, Sprout Social, BNY Mellon, and Appcast. Demandbase also added noteworthy new clients to its roster, including Quest Diagnostics and Kra...

Core ABM

RollWorks | April 27, 2022

On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inboun...

Account Based Data

ON24 | May 12, 2022

ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers...

Account Based Execution

Contentgine | February 21, 2022

On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...