easy2C

Core ABM, Account Management

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The repo...

Buyer Intent Data

SalesboxAI, LeadSift | June 07, 2022

Conversational ABM platform SalesboxAI has partnered with LeadSift, a leading buyer intent data platform. The two companies want to help customers, and their buying committee members fuel their AI-powered revenue engine with high intent opportunities through this partnership. B2B revenue teams can detect high-intent buying groups for acquisition, cross-sell, upsell, and retention opportunities and engage in account-centric conversations using AI Assistants. <...

Account Based Data

Klaviyo | August 03, 2022

Klaviyo, a leading customer platform, today announced a product partnership with Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional function...

Account Based Analytics

Metadata | February 07, 2022

Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing. Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the mo...