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Demandbase | September 14, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced today its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO, Metcalfe will lead the company's Sales, Advertising, and Customer Success teams while partnering with Marketing and Product teams to exceed revenue goals. Metcalfe's appointment reinforces the company's commitment to expanding the leadership team with top talent to help achieve - while reshaping the B2B martech lan...

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AFFINITY ANNOUNCES NEW EXECUTIVE LEADERS

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad. Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as inves...

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AGENT3 ACQUIRES MARKETING CONSULTANCY THE CRAFT

Agent3 | February 05, 2020

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation. The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition. In June, Agent3 announced it had hired three senior creative executives with domai...

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6SENSE CMO RELEASES SECOND EDITION OF NEXT-GENERATION SALES AND MARKETING PLAYBOOK, “NO FORMS. NO SPAM. NO COLD CALLS.”

6sense | September 28, 2022

Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edit...