Agent3 acquires marketing consultancy The Craft

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation.
The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition.
In June, Agent3 announced it had hired three senior creative executives with domain expertise in building platforms for global brands to launch its creative brand, This Machine.