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ABM Accounts
ON24 | August 30, 2021
Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location. Hybrid Mode enables organizations to provide customized event-related content and communication capa...
Core ABM
The Research Corporation | May 10, 2021
Account-based orchestration platforms provide companies with a centralized location to coordinate account-based marketing activities and are often designed to integrate sales and marketing teams. These tools aid businesses in account targeting, account-based marketing (ABM) campaign execution, and strategy assessment and optimization. Account-based orchestration tools provide unified account list management, prioritizing and segmenting a company's targeted accounts. This marke...
Account Based Data
Demandbase | December 20, 2022
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces its new Workspaces capability that allows customers to configure account partitions for their business units, keeping data and activities separated. This move helps sales and marketing teams save time, reduce confusion, and strengthen security by only showing the data relevant to specific business units. Workspaces is more than just filtering the data to a specific busi...
Terminus | February 27, 2020
Terminus is excited to announce a strategic partnership with Method Savvy, a marketing consultancy dedicated to helping ambitious leaders find better ways to grow their business and brand. “The Method Savvy Team is thrilled to formalize our partnership with Terminus,” shared Devin Kelley, VP of Client Services, Method Savvy. “This announcement is the culmination of well-aligned thinking and hard work from both teams during the last couple of years. As the B2B market conti...
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