Marketing Guys | Helping Companies Succeed

ZoomInfo | April 24, 2020

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution . New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and throug...

ABM Accounts

Business Wire | June 14, 2023

Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s report, The Account-Based Selling Technologies Landscape, Q2 2023 for its account planning software, Altify. “Simplifying complex selling, building trust, and growing revenue are major sales challenges, especially in today’s climate. Our account-based selling software guides B2B sellers to better understand their customers, helping them deliver value, generate pipeline, and increase win rates,&r...

ABM Accounts

Demand Gen Report | July 08, 2021

The balancing scenario between traditional demand generation and ABM strategies forefronts the marketing world. Now they go hand-in-hand to deliver critical targeted messaging by making new waves in B2B marketing. Research from Demand Gen Report shows that 58% of B2B marketers are duly focused on a blend of ABM and demand gen initiatives. The gap between demand gen and ABM is so profoundly blurred. Experts such as Danny Nail, Head of Account-Based Engagement at Microsoft, say that...

RollWorks | July 06, 2020

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email digest updates. Sales Insights uses a proprietary data science model that identifies increased notable engagement each day within a short, ...