Marketing Vitals

ABM Accounts

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

Core ABM

Expandi Group, AccountInsight | October 05, 2021

Expandi group, a B2B marketing agency, has acquired AccountInsight, a UK-based adtech and martech company. This integration aims to develop and expand current Expandi services. With its account-based advertising and intent-identification technologies, AccountInsight will complement Expandi’s existing offering. This will open up further exciting opportunities for Expandi Group’s current and future clients across the globe during a time where data-driven marketing is eme...

Account Based Data

Dialpad | October 20, 2021

Dialpad Inc., the industry leader in AI-powered communication and collaboration, today announced its acquisition of Koopid, the premier AI-driven platform for an omnichannel customer experience (CX). The addition of Koopid technology will bring comprehensive omnichannel support, including chat, messaging, self-service and social media, to Dialpad Contact Center. Koopid will seamlessly integrate with Dialpad Voice Intelligence (Vi™) to optimize CX through easy-to-use digital engagement and ...

DemandGen | April 10, 2020

DemandGen recognized as Adobe 2020 Marketo Engage Digital Experience Solution Partner of the Year. The company also received the award Marketo Digital Services Partner of the Year for 2019. ...