Octagon

Account Based Analytics

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact i...

Core ABM

The Research Corporation | May 10, 2021

Account-based orchestration platforms provide companies with a centralized location to coordinate account-based marketing activities and are often designed to integrate sales and marketing teams. These tools aid businesses in account targeting, account-based marketing (ABM) campaign execution, and strategy assessment and optimization. Account-based orchestration tools provide unified account list management, prioritizing and segmenting a company's targeted accounts. This marke...

Targeted Account Strategy

Calendly | March 30, 2023

Calendly, the modern scheduling platform for high-performing teams and individuals, today announced Calendly Routing, a new solution built to empower sales and marketing teams to qualify, route, and schedule meetings with high-value leads and customers instantly from their company’s website. The new solution integrates with Marketo, HubSpot, and Salesforce to help sales, marketing, and customer success teams close deals faster using the essential industry tools within their tech stac...

Account Based Data, Targeted Account Strategy

Business Wire | July 21, 2023

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced major enhancements to help Tech Sales, Marketing and RevOps teams leverage its proprietary Prospect-Level Intent™ data. With this latest release of its Priority Engine™ platform, TechTarget delivers new insights and workflows for greater productivity and ROI yield. The release includes standard and custom Salesforce CRM changes that enable enterprise tech orga...