PathFactory

pathfactory.com

PathFactory
Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey. Using insights and automation to connect people with content, PathFactory removes friction for B2B buyers. PathFactory was recently recognized by Deloitte as one of North America's Technology Fast 500 and Canada's Technology Fast 50 companies. It was also named 2019 Cool Vendor in Technology Marketing by Gartner and the Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.

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Buyer Intent Data

PATHFACTORY AND 6SENSE BOLSTER INTENT DATA WITH CONTENT INTELLIGENCE

PathFactory, 6sense | September 08, 2021

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Today PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models. This new bi-directional, closed-loop integration passes first-party content signals from PathFactory into 6sense, enhancing 6sense’s AI-powered model to provide deep buyer insights, enable advanced segmentation, and create more personalized customer ex...

Read More

Targeted Account Strategy

MICROSITE BUILDER OF PATHFACTORY HELPS B2B MARKETERS TO BUILD CUSTOM DESTINATIONS FOR ABM

PathFactory | March 03, 2021

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Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

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CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

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New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More

Core ABM

PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

news image

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More
news image

Buyer Intent Data

PATHFACTORY AND 6SENSE BOLSTER INTENT DATA WITH CONTENT INTELLIGENCE

PathFactory, 6sense | September 08, 2021

Today PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models. This new bi-directional, closed-loop integration passes first-party content signals from PathFactory into 6sense, enhancing 6sense’s AI-powered model to provide deep buyer insights, enable advanced segmentation, and create more personalized customer ex...

Read More
news image

Targeted Account Strategy

MICROSITE BUILDER OF PATHFACTORY HELPS B2B MARKETERS TO BUILD CUSTOM DESTINATIONS FOR ABM

PathFactory | March 03, 2021

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

Read More
news image

CONTENT CONSUMPTION DATA SHOWS INCREASED CONSUMPTION OF B2B MARKETING CONTENT DURING COVID-19

PathFactory | July 17, 2020

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

Read More
news image

Core ABM

PATHFACTORY AND 6SENSE JOIN FORCES TO EQUIP ABM MARKETERS WITH UNRIVALLED DATASET

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us