Penrod Marketing

penrodmarketing.com

Penrod Marketing is a single member LLC founded by Torey Penrod-Cambra in Portland, Maine in 2018. Torey combines an academic background in chemistry with over twelve years of experience in B2B marketing to provide technology companies with the catalytic consulting services they need to transform their go-to-market strategy, improve brand awareness and reputation, drive demand, and ultimately meet revenue goals.

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ABM Accounts

ONE INC. RECEIVES THE 2021 KILLER CONTENT AWARD FOR THEIR ACCOUNT-BASED MARKETING CAMPAIGN WITH A 200X ROI FROM B2B MARKETING AGENCY UVIAUS

One, Inc., UviaUs | August 10, 2021

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For almost 10 years, Demand Gen Report has given a Killer Content Award to twenty-eight companies to recognise creative marketing. They focused on brands who had conquered the uncertainty of 2020, businesses that had "smashed their objectives and achieved the top of their industry scoreboards" for 2021. One Inc. was named the winner of the B2B Account-Based Marketing Campaign category, which recognises customised B2B efforts aimed at difficult-to-reach decision makers. O...

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Core ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

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KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More

Account Based Execution

CONTENTGINE RELEASES "TARGET LISTS, CATEGORIES, AND CASE STUDY TITLES: THREE SURPRISING RESULTS FROM A CONTENTGINE DATA SCIENCE ANALYSIS"

Contentgine | January 24, 2022

news image

On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results. Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...

Read More

Account Based Data

WITH GROUNDBREAKING NEW CONSULTATIVE PROGRAM, ROLLWORKS HELPS B2B COMPANIES EXPEDITE TIME TO VALUE FOR ACCOUNT-BASED MARKETING

RollWorks | July 08, 2022

news image

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

Read More
news image

ABM Accounts

ONE INC. RECEIVES THE 2021 KILLER CONTENT AWARD FOR THEIR ACCOUNT-BASED MARKETING CAMPAIGN WITH A 200X ROI FROM B2B MARKETING AGENCY UVIAUS

One, Inc., UviaUs | August 10, 2021

For almost 10 years, Demand Gen Report has given a Killer Content Award to twenty-eight companies to recognise creative marketing. They focused on brands who had conquered the uncertainty of 2020, businesses that had "smashed their objectives and achieved the top of their industry scoreboards" for 2021. One Inc. was named the winner of the B2B Account-Based Marketing Campaign category, which recognises customised B2B efforts aimed at difficult-to-reach decision makers. O...

Read More
news image

Core ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More
news image

Account Based Execution

CONTENTGINE RELEASES "TARGET LISTS, CATEGORIES, AND CASE STUDY TITLES: THREE SURPRISING RESULTS FROM A CONTENTGINE DATA SCIENCE ANALYSIS"

Contentgine | January 24, 2022

On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results. Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs impr...

Read More
news image

Account Based Data

WITH GROUNDBREAKING NEW CONSULTATIVE PROGRAM, ROLLWORKS HELPS B2B COMPANIES EXPEDITE TIME TO VALUE FOR ACCOUNT-BASED MARKETING

RollWorks | July 08, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us