Running Heroes

Core ABM, Account Based Data

PR Newswire | August 04, 2023

As digital adoption and economic uncertainty continue to grow in 2023, the importance of account-based marketing (ABM) to drive personalized customer experience is soaring. From the booming digital transformation sector to global events shaping consumer behavior, ABM is helping to improve the CXM experience, target key accounts, and go beyond speaking to the decision maker. To assist organizations in selecting the best ABM strategy and creating better alignment between the sales and market...

Account Based Execution

6sense, Saleswhale, Blue Owl, MSD Partners | January 25, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round. Its latest funding round is co-led by new investors Blue Owl and MSD Partners and includes additional new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners. Existing ...

Account Based Data

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...

Account Based Data

ON24 | August 20, 2022

ON24 (NYSE: ONTF) today announced the company will usher in a new era of webinar marketing during an upcoming product launch webinar into space. In this first-of-its kind live experience, “Introducing ON24 Elite Explore: A Product Innovation Webinar,” the company will showcase the next evolution of the its webinar solution, ON24 Elite Explore, that is the culmination of a year’s worth of product innovation. Attendees will get a deep look into ON24’s flagship webinar marke...