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Salesforce | May 27, 2020
Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...
Targeted Account Strategy
Anteriad, TransUnion | September 26, 2022
Anteriad today announced a new collaboration with TransUnion. Through the collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising. Powered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to en...
Account Based Data
Digital Media Solutions | January 03, 2022
Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights. Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industr...
ABM Accounts
Upland Software | March 02, 2022
Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report which provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included, and only one of seven late-stage technology providers recognized in the report. “As a leader in the account planning technology space for over 15 years, we have partnered with g...
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