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Core ABM
Demandbase | April 15, 2021
Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...
MRP | September 14, 2021
MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...
Account Based Analytics
Verified Market Research | September 20, 2021
The research study on the Global Account Based Marketing Software Market provides a comprehensive analysis of the market's current state and future prospects. The report evaluates the market share generated by sales of various types of Account Based Marketing Software products through various distribution channels in the worldwide Account Based Marketing Software market to determine market size. The study includes market size, demand, purchaser volume, and supply conditions for Account Based...
Account Based Execution
Madison Logic, Forrester | August 18, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define. Read More
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