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TechTarget | September 16, 2020
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....
SalesLoft | February 28, 2020
SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider. According to a company announcement, the launch of Opportunity Management is the result of fully integrating Costello into the Sal...
ABM Accounts
MRP | May 26, 2022
On May 25, MRP, the only enterprise-level account-based sales and marketing platform, announced a live webinar, ‘The Role of ABM Technologies in the Enterprise’, with Principal Analyst Malachi Threadgill as a guest. This webcast will offer actionable insights from Forrester’s research and guide attendees through vital considerations enterprises need to look for when assessing and implementing ABM platform capabilities. The hour-long webinar is on Tuesday, June 7, 2022, at 2.30 ...
Core ABM
G2, 6sense, Demandbase, RollWorks and Triblio | October 18, 2021
G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company aims to enable the partners’ shared userbases to adapt to trends in B2B software purchasing and accurately market to accounts actively showing intent. To help the 67% of B2B software vendors who engage target accounts at the wrong time, these new integrations will allow the four partner companies to assimil...
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