SMA Marketing

InfinityQS International, Inc | September 05, 2019

InfinityQS International, Inc. (InfinityQS), the global authority on data-driven enterprise quality solutions, announces it has been selected as a 2019 ITSMA Marketing Excellence Award finalist in the “Small and Medium Business (SMB)” category for the third year in a row. After taking home top honors in 2017 and 2018, InfinityQS earned this year’s recognition for its account-based marketing (ABM) pilot program, which leverages custom technology and personalized content to ident...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...