The Crocodile

thecroc.com

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

C-Suite On Deck

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Events

Madison Account Based Marketing Workshop

Conference

B2B Marketing Leaders Forum APAC 2024

Conference

Related News

Account Management

DEMANDBASE INCLUDED IN 2021 GARTNER® MARKET GUIDE FOR REVENUE DATA SOLUTIONS

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customizatio...

Buyer Intent Data

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Core ABM, ABM Accounts

TURING AI SEES A 230% SURGE IN EMAIL OPEN RATES WITH FLASHINTEL'S ADVANCED ABM STRATEGY

EIN News | August 14, 2023

Turing AI, a global leader in AI-driven cybersecurity, proudly announces a transformative milestone in its Account-Based Marketing (ABM) journey. Collaborating with FlashIntel, Turing AI has optimized its ABM strategy, resulting in a remarkable 230% increase in email open rates, showcasing the effectiveness of targeted marketing in today's digital landscape. Turing AI Elevates Its ABM Approach Known for its cutting-edge AI solutions, Turing AI identified the need ...

Account Based Execution

NEWEST CONTENTGINE "TOP 5 IN 15" VIDEOCAST ANALYZES MOST POPULAR CONTENT FOR SOFTWARE-DEFINED WIDE AREA NETWORKING

Contentgine | April 23, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...

Account Management