The Marketing Store, Europe

Account Based Data

Ada, LiteBit | December 29, 2021

The Netherlands-based cryptocurrency broker LiteBit continues its partnership with Ada, a Toronto-based customer service chatbot vendor. LiteBit had engaged Ada in 2017 after its integration with Zendesk didn’t seem enough to handle its customer experience. Ruth Zive, Senior Vice President of Marketing at Ada, said, “Ada is actually underpinned by machine learning models and natural language processing. We're able to recognize intent and really deliver AI-powered e...

Buyer Intent Data

Folloze | March 02, 2023

Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and captivating real-time content while simultaneously generating first-party intent data. Folloze's latest release, powered by ChatGPT, offers marketers a powerful AI solution that drives revenue and accelerates pipeline growth by creating imp...

Account Based Execution, ABM Accounts

PR Newswire | July 14, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces it has been recognized as a 2023 Gartner® Peer Insights™ Customers' Choice for Account-Based Marketing Platforms. Gartner defines account-based marketing platforms as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement, and reporting. Fifty-two verified end users of Demandbase One™ weig...

Account Based Data

ON24 | October 25, 2021

ON24, a digital experience platform, will host ON24 Experience: Innovation in the Age of Engagement on Oct. 26. The customer event will highlight the new innovations in ON24 Webcast Elite, unveil a video-centric virtual event product and introduce more ways to turn engagement into first-person insights. “Digital engagement is now at the center of every customer experience and transforming how organizations drive measurable revenue and growth,” said Jayesh...