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MRP, Quadrant Knowledge Solutions | October 26, 2021
Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...
Mediafly | July 08, 2020
Mediafly, a sales enablement technology provider, announced Mediafly Content Hub for its solution suite, intending to provide marketers with the ability to manage and share personalized sales content for engagement at every stage of the buyer’s journey. The Content Hub is designed as an all-in-one solution, allowing businesses to automatically highlight relevant content for optimal distribution. This will also allow marketers to help buyers make an informed decision by tailoring the conten...
Account Based Execution
Instrumental Inc | August 20, 2020
Instrumental Inc., leader in manufacturing intelligence and issue discovery, today announced that its second quarter, which ended June 30 2020, was the largest in company history. As electronics brands navigate the challenges of manufacturing in an unprecedented international environment, forward-looking brands are leveraging Instrumental not only to find and resolve design and process issues faster, but to expedite remote work in an industry that was highly dependent on in-person investigation ...
ABM Accounts
Demandbase | April 22, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...
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