The Inbound Investment: How to Plan Your Marketing Budget

It’s October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it’s incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year.If you’re like most B2B marketers, you are well aware by now how important content is to your marketing mix. In fact, 88% of marketers say content marketing is important to their organization’s marketing program, according to the 2017 Content Marketing Trends report recently published by Content Marketing Institute and MarketingProfs.