Marketing Automation vs Account-Based Marketing

The most important role of marketing automation (MA) is to, in advance, automate analogue buying journeys for individual buyers. Buyers that at some point have left their footprint, by showing interest and downloaded something, alternatively been “bought by a database”. In most organizations that use MA, the system stops working once a Sales Qualified Lead (SQL) is delivered to the sales department. I myself have on multiple occasions recommended my customers to buy an MA system, because they have such a vast database of interested buyers, that oftentimes are not ready to buy.