Account-Based Marketing Won’t Be the Death of Anything

This has been proclaimed as “The Year of Account-Based Marketing” by several industry thought-leaders, including Craig Rosenberg and Scott Brinker. In the wake of all the recent publicity, some have begun loudly hypothesizing about how ABM could be the death knell of  just about everything. Suddenly, there are blog posts everywhere about ABM will be turning out the lights on Marketing Automation, Inbound, Content Marketing, Demand Generation, and on and on. You can’t open up LinkedIn or Twitter anymore without seeing breathless predictions that the end is near for various, proven strategies for marketers. Oh, and they typically conclude with a pithy product pitch and how you just can’t do ABM without their solution. So, hurry. You don’t want to miss out.