Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics.
"B2B marketers are increasingly being asked to do more with less so they are turning to account-based strategies to make the most of their resources," said Michael Bird, President of Sales & Marketing Solutions at Dun & Bradstreet. "We have built upon our industry-leading data and insights and added all the things that demand generation and digital marketers need to automate and activate hyper-targeted, instantly responsive campaigns for engaging with target accounts, buying committees and key contacts."