Folloze Included as a Growth Stage Vendor in New Account-Based Marketing Report by Independent Research Firm

At the annual B2BMX marketing and sales conference, Folloze today announced its recognition by Forrester Research as an emerging account-based marketing (ABM) vendor. As ABM transitions from a hot trend to a critical business requirement, personalization is playing a pivotal role by enabling orchestrated and contextual engagement with customers. Reflecting this trend, Forrester included Folloze as a “growth stage” provider within the personalization segment in its “New Tech: Account-Based Marketing Solutions, Q1 2020” report alongside a handful of emerging vendors.