Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the platform overcomes the limitations of today's marketing tools and is capable of automatically scaling to engage an infinite number of accounts "When most B2B marketers think of ‘personalization,’ they think about customizing a moment in time like a website visit or an ad view,” said David Ly, Vice President of Americas Marketing at FireEye.