Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break through uncertainty and form meaningful, personalized interactions with target accounts around the world – on a global scale. Scott Matthews, the CEO of MRP, will be his direct report.
“Pierre's product leadership has been crucial in establishing MRP's role as the only enterprise-class ABM platform and the first option for ABM success for major multinational companies with advanced marketing and sales teams,” Matthews said. “As CTO, his vision and experience ensure that our clients' progress stays at the forefront as we plan to lift the bar on enterprise ABM once more for MRP Prelytix's next version.”
Custeau joined MRP in January 2020 and has since built a world-class product team that has continued to expand MRP Prelytix's technological edge by using artificial intelligence, machine learning, and data to help marketers and salespeople achieve higher response rates, pipeline conversion, and revenue impact. MRP Prelytix has been recognized for quality innovation and its unique capacity to fulfill the needs of the global enterprise on several occasions during the last year:
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MRP has been named a Leader in The Forrester New WaveTM: ABM Platforms, Q2 2020. According to the report, MRP "suits large companies with diverse solutions and marketing resource models" and "may help mature omnichannel ABM programs."
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MRP Prelytix was also named the “Best Overall Account-Based Marketing Solution” for the second year in a row by MarTech Breakthrough, a major market intelligence organization.
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MRP was recently named a Global ABM Leader 2021 by EMEA-based Research in Action, which highlighted the solution's scale, global presence, and comprehensive background and expertise in applying predictive analytics to provide deeply targeted and truly personalized experiences and account-based strategies that generate meaningful revenue impact.
“MRP has innovated enterprise ABM and continues to concentrate on technologies and strategies that allow enhanced connection and alignment – between marketing teams in various regions and product lines, between marketing and sales more generally, and ultimately between the whole company and its target accounts – in highly complex environments,” Custeau said. “At MRP, we are still searching for new ways to apply cutting-edge technologies, such as artificial intelligence and machine learning, to human connections and challenges. All of this is done in a way that drives the business forward and generates measurable revenue impact. I'm very excited to continue on this mission with Scott and the rest of the team."
Custeau previously worked as the Head of Product for Oracle Eloqua, where he was in charge of identifying trends and market forces affecting modern marketers as well as driving innovation for B2B enterprise marketing solutions within the Oracle Marketing Cloud company. Custeau has held senior roles in consulting, R&D, and product management with numerous tech firms such as Aptean, Infor, and others, working closely with companies in the Americas and Europe to define and execute innovative sales and marketing strategies.