TechTarget Launches Prospect-Level Intent™ to Dramatically Accelerate Technology Marketing and Sales Engagements

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allow for hyper-personalized orchestration and outreach for Field and Inside Sales teams, and, for Demand and ABM teams, far more powerful targeting and messaging capabilities. New insight on opted-in individuals allows these teams to more quickly and effectively engage key in-market buyers. Significant upgrades to user interface and CRM integration increase efficiency for all user profiles and use cases.