Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relevant topic and apply cutting edge machine learning and AI models to alert and action the appropriate stakeholders in real-time.