Adventive Marketing, Inc.

Account Based Data

Bidtellect, Bombora | January 20, 2023

Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

ABM Accounts

Terminus | August 16, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, today announced that Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising te...

Account Based Analytics

EIN News | April 27, 2023

Intelligage, a fast-growth software company that turns every video call into invaluable data-driven sales playbooks, today released its Intelligent Engagement Cloud to help Sales and Customer Success teams onboard faster, qualify more confidently and forecast more accurately. Founded in 2020, Intelligage quickly gained traction among Customer Success teams by combining conversational AI with intent analytics to help leading businesses turn customer insights into positive outcomes. ...

ABM Accounts

Madison Logic | July 15, 2021

Madison Logic, the world's premier Account Based Marketing (ABM) platform, announced today that it has been awarded a Great Place to Work CertificationTM for 2021. This coveted award is given out based on how satisfied employees are with their work. Employees at Madison Logic rated the company as a fantastic place to work 87 percent of the time, which is 47 percent higher than the national average for a typical U.S. corporation. The global authority on workplace culture, emplo...