TARGET YOUR FACEBOOK ADS TO MAXIMIZE YOUR AD’S EFFECTIVENESS

Thinking of trying Facebook’s advertising options, but not sure how to get started? Qwaya’s latest infographic details how you can use Facebook’s in-depth audience targeting system to target your Facebook ads for maximum impact. With its huge amount of user data, Facebook offers advertisers the ability to target specific niches and get your ad seen by people who are the most interested. To start with you can choose to target the entire Facebook audience or define a custom audience or a “lookalike” audience.

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Penrod Marketing

Penrod Marketing is a single member LLC founded by Torey Penrod-Cambra in Portland, Maine in 2018. Torey combines an academic background in chemistry with over twelve years of experience in B2B marketing to provide technology companies with the catalytic consulting services they need to transform their go-to-market strategy, improve brand awareness and reputation, drive demand, and ultimately meet revenue goals.

Other Infographics
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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Spotlight

Penrod Marketing

Penrod Marketing is a single member LLC founded by Torey Penrod-Cambra in Portland, Maine in 2018. Torey combines an academic background in chemistry with over twelve years of experience in B2B marketing to provide technology companies with the catalytic consulting services they need to transform their go-to-market strategy, improve brand awareness and reputation, drive demand, and ultimately meet revenue goals.

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