4 Ways To Add Video To Your Social Media Marketing Strategy

| April 20, 2017

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Are you keen to add video as an integral part of your social media marketing strategy? You can add YouTube search tool to social posts, embed videos in Facebook and even use Instagram to promote them to your followers. But for that, you need a well-organized strategy that works well with your social media plan.

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B2Lead's turnkey solutions help B2B marketers and agencies reach their lead generation objectives and make the most of their marketing assets.Our team utilizes our business-only database of 2.8M, and extended partner network of over 13M, to build advanced campaigns and deliver top-quality leads that are qualified, verified and guaranteed.Campaigns are delivered on B2Lead's HubPapers Platform which was build specifically for business-to-business content delivery. The platform enables sharing of multiple pieces of content, on any device, with just one link.

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How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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Do You Need Bombora? What the Intent Data Provider Brings to the Table

Article | April 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. There are a couple of flavors of intent data, but in this case, third-party intent data is the focus. Third-party intent data originates from external sources and may include many potential online interactions that have occurred away from your website and your company’s interactions. Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. Like an intricate spider web woven from numerous data points, third-party intent data offers a view of online behavior for potential prospects as they traverse their buying journey.

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Article | March 2, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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Spotlight

B2Lead

B2Lead's turnkey solutions help B2B marketers and agencies reach their lead generation objectives and make the most of their marketing assets.Our team utilizes our business-only database of 2.8M, and extended partner network of over 13M, to build advanced campaigns and deliver top-quality leads that are qualified, verified and guaranteed.Campaigns are delivered on B2Lead's HubPapers Platform which was build specifically for business-to-business content delivery. The platform enables sharing of multiple pieces of content, on any device, with just one link.

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