4 Ways To Add Video To Your Social Media Marketing Strategy

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Are you keen to add video as an integral part of your social media marketing strategy? You can add YouTube search tool to social posts, embed videos in Facebook and even use Instagram to promote them to your followers. But for that, you need a well-organized strategy that works well with your social media plan.

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Lead Express

Lead Express is a lead marketing and lead strategy company - we generate leads on behalf of companies right across Australia, Asia and North America, in nearly every industry and consumer group. We are considered to be Australia's premier lead generation company, specialising in business to business and business to consumer markets. We introduce your salespeople to decision makers interested in your business.

OTHER ARTICLES

Adjusting ABM Strategies During COVID-19

Article | April 16, 2020

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the challenges they are facing?” “How can I help them overcome this issue and provide long-term value?” Over the last few years, many B2B marketers have leveraged account-based marketing (ABM) to address these questions with specific use cases and examples tailored to their target accounts, in order to boost engagement and drive high-value conversions.

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3 inspirational ideas for ABM direct mail

Article | April 16, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

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The Missing Link in your ABM Strategy

Article | April 16, 2020

Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results are underwhelming. So, what is the missing link? The answer lies in the disconnect between marketing-orchestrated experiences and buyer expectations.

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The Missing Link in Your ABM Strategy Part 2

Article | April 16, 2020

In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology? While ABM technology can certainly help marketers leverage data and speed to drive maximum efficiency, delivering personalized experiences off the back of a holistic data-based understanding is just part of the equation. ABM technology, on its own, can’t meet the need for a personalized and connected experience that our customers have come to expect.

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Spotlight

Lead Express

Lead Express is a lead marketing and lead strategy company - we generate leads on behalf of companies right across Australia, Asia and North America, in nearly every industry and consumer group. We are considered to be Australia's premier lead generation company, specialising in business to business and business to consumer markets. We introduce your salespeople to decision makers interested in your business.

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