Five 2017 content marketing directives for your organization

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It’s incredibly easy at a conference as “meaty” as last week’s Content Marketing World in Cleveland to get lost in the detail, the tactics, the specifics.   Make no mistake, there were a ton of great ideas to be implemented immediately in smart, content-savvy organizations. But there were also a handful of overarching themes that I believe could help organizations make sense of and profit from those ideas in a more long-lasting way. Here are the five themes (or perhaps directives is a better, stronger term) to consider as we head into the home stretch of 2016 and (before you know it) the new year. 1. Be all in Mediocre content marketing isn’t going to cut it. Too many companies are treating their editorial calendar as a strategy, churning out blog posts, trying to win the Google game. Every other company is producing that content and increasingly will. If you want to win with content marketing, you need to be all in. Commit the resources and energy required to stand out, to diversify your approach and channels, to customize content to each relevant persona and buying journey stage. Joe Pulizzi said it best in his opening remarks – go all in, or don’t do it at all. It’s a bold challenge, but with results (or lack thereof) behind it if you don’t heed.

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Flying Cork

Our name signifies our commitment to success. Your success. We know what it takes to get there and creative ideas aren’t enough. Not when it comes to interactive and digital strategy. Flying Cork is an agency made up of designers, developers, writers and analysts who found each other because of a shared philosophy. We believe digital and interactive marketing initiatives are successful when data leads decision-making and users inspire content creation.

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Spotlight

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Our name signifies our commitment to success. Your success. We know what it takes to get there and creative ideas aren’t enough. Not when it comes to interactive and digital strategy. Flying Cork is an agency made up of designers, developers, writers and analysts who found each other because of a shared philosophy. We believe digital and interactive marketing initiatives are successful when data leads decision-making and users inspire content creation.

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