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. https://www.siriusdecisions.com/blog/grizzly-bear-strategy-to-align-demand-marketing-and-abm
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SHARESHARESHARE
THE GRIZZLY BEAR STRATEGY: HOW TO ALIGN YOUR DEMAND MARKETING AND ABM PROGRAMS
Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that should exist on their own within a company. To me, all of these different viewpoints are rooted in the fact that the B2B marketing ecosystem is in a state of rapid evolution and innovation and that’s fantastic for those of us in the B2B marketing profession! JOHN ARNOLD READ MORE