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ABM Accounts

Momentum ITSMA | October 25, 2022

Avanade, Ericsson, Epcon Franchising, Persistent Systems, ServiceNow, Tata Communications, and Verizon Business are this year's Diamond winners in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Taking gold are Bombora, IBM, Infosys Cobalt, Kyndryl, Persistent Systems, O2 Business, Tata Consultancy Services, TATA Communications, Salesforce, and Tech Mahindra. Momentum ITSMA, a leading B2B growth consultancy and analyst firm, celebrated the winners of its 25th ...

Account Based Analytics

Invoca | November 11, 2021

Invoca, the leader in conversation intelligence for revenue teams, today launched Lost Sales Recovery, a new solution that spots missed sales conversion opportunities that occur when high-intent callers fail to reach a live agent because they hung up or reached voicemail. This technology also addresses an acute challenge for multi-location and franchise businesses by identifying these lost conversion opportunities across every location, region and line of business. Over On...

Account Based Analytics

ABM Leadership Alliance, ITSMA | January 15, 2021

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...

Account Based Data

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade a...