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Infogroup | April 30, 2020

Intent data users engage and convert prospects at much higher rates. Infogroup adds intent data to its Data Axle platform to achieve larger data scale and accuracy than typical intent data providers....

Core ABM, ABM Accounts

TechTarget | December 21, 2022

Contents 1. TechTarget’s Data-driven Marketing and Sales Excellence 2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy Purchase intent data provides in-depth analysis into customer behavior, taking companies one step closer to making a purchase decision. Delivering breakthrough results with innovative digital marketing and ...

ABM Accounts

ON24 | August 30, 2021

Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location. Hybrid Mode enables organizations to provide customized event-related content and communication capa...

Core ABM

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...