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TARGETED ACCOUNT STRATEGY

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

TechTarget | September 09, 2020

TechTarget, Inc. the global leader in B2B technology purchase intent data and services today announced the release of major new updates to its IT Deal Alert Priority Engine TM platform that significantly increase sales and marketing teams’ abilities to achieve success. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations. These enhancements allo...

NextRoll, Inc | August 11, 2020

NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, today announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Using its machine learning and data platform infrastructure, NextRoll serves tens of thousands of customers globally. Its tw...

ACCOUNT BASED EXECUTION

Cvent, ID.me | December 23, 2021

On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...