Addictive Mobility

TARGETED ACCOUNT STRATEGY

Enablix | September 06, 2022

Enablix, the sales content enablement solution for revenue facing teams, has enhanced its CRM integrations with the release of their new feature: Account Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects interact with sales and marketing content. Prospect engagement with sales content, measured by data points like time on each page of ...

ACCOUNT BASED DATA

Ada, LiteBit | December 29, 2021

With the growth of cryptocurrencies in recent years, LiteBit, one of the top cryptocurrency brokers in Europe, has had to scale its customer service response strategy. When the cryptocurrency industry saw record-breaking growth rates in 2017, more people started to click onto LiteBit's website, inquiring about the market. The Netherlands-based broker helps customers buy, sell and store more than 45 different types of cryptocurrencies. With only two people in its...

ABM ACCOUNTS

Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

ACCOUNT BASED DATA

Cyance | May 31, 2021

Intent data specialist, Cyance, has announced three B2B partners as accredited partners - Modern, Clarify, and Gilroy, who have become Cyance’s first Platinum Accredited Partner. Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within either a demand generation or account-based marketing program. Since deploying Cyance, each partner has provided significant ROI for their clients regarding engagement, lead...