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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Terminus | April 17, 2020
According to study Terminus customers see more than 300% ROI over three years. Forrester Total Economic Impact™ uncovers benefit of more than $2.1M present value using leading account-based solution. ...
CORE ABM
LookinLA | November 08, 2021
Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing (ABM). ABM narrows marketing to individuals most likely to convert by finely-tuning targeting on better-identified customers. As a result conversion and revenues skyrocket. LookinLA, one of California's fastest-growing marketing firms, announc...
ACCOUNT BASED DATA
RollWorks, Drift | April 27, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easil...
ACCOUNT BASED EXECUTION
Contentgine | February 21, 2022
On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...
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