Appleton Creative

Account Based Data

G2, Bombora | July 19, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has been named in 41 G2 reports for Summer 2022, with recognition as a leader in four reports, a high performer in two, and a momentum leader in one other report. This was the ninth consecutive period that Bombora has been named a leader in two of G2’s grid reports: the Grid® Report for Buyer Intent Data Tools and the Grid® Report for Marketing Account Intelligence. Bombora’s cu...

Core ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

Buyer Intent Data

SelectHub, Navigator Business Solutions | June 16, 2022

On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. ...

Account Based Data, Buyer Intent Data

PRnewswire | May 10, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has been recognized as a Representative Vendor in this year's Gartner® Market Guide for Revenue Data Solutions. To us, being recognized in this Market Guide for a second year signifies Demandbase's commitment to delivering depth, breadth, variety, and the highest quality B2B data in the market. "We're known for our go-to-market platform, but at...