Axon Garside

axongarside.com

We're an award-winning B2B inbound marketing and sales consultancy and certified UK Platinum HubSpot partner. Our integrated B2B marketing combines clear messaging & branding with digital marketing, content marketing, SEO, social media marketing & automated email nurturing, to generate qualified sales leads.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

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For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Read More

ACCOUNT BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics | April 05, 2021

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Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More

CORE ABM

BC PARTNERS SIGNS UP TO ACQUIRE MADISON LOGIC TO DRIVE GROWTH

Madison Logic | January 02, 2023

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International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

Read More

ABM ACCOUNTS

ZOOMINFO LAUNCHES NEW ACCOUNT-BASED MARKETING PLATFORM, MARKETINGOS

ZoomInfo | February 09, 2022

news image

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple ch...

Read More
news image

TARGETED ACCOUNT STRATEGY

SOLIDIFYING DISCONNECT BETWEEN ABM TECHNOLOGY AND B2B BUYER EXPERIENCE PARADIGMS

MRP Prelytix | January 20, 2021

For the undertaking, the most tireless obstruction to conveying a venture class customer experience in B2B has been the absence of a solitary wellspring of truth for customer insights. A trademark quality of the venture association is its broadening, with conflicting data spread across a wide scope of uses. This presents an enormous data management issue in itself in light of the fact that as the organization scales, so does the assortment of marketing technologies and the quantity of individual...

Read More
news image

ACCOUNT BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics | April 05, 2021

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More
news image

CORE ABM

BC PARTNERS SIGNS UP TO ACQUIRE MADISON LOGIC TO DRIVE GROWTH

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

Read More
news image

ABM ACCOUNTS

ZOOMINFO LAUNCHES NEW ACCOUNT-BASED MARKETING PLATFORM, MARKETINGOS

ZoomInfo | February 09, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple ch...

Read More