Axon Garside

ABM ACCOUNTS

Demandbase | April 22, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturit...

ABM ACCOUNTS

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportu...

ACCOUNT BASED DATA

Creatio | November 02, 2022

Creatio, a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom, has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio. Creatio ranks third in New Customer Acquisition, Account-Based Marketing, and Customer Retention/Upsell Use Cases within the report amongst 12 MAP vendors. This Critical Capabilities report is the companion of Magic Qua...

CORE ABM

Madison Logic | October 18, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it received high recognition across six categories in the G2 Fall 2022 Grid®. In addition to earning top rankings for high ROI and user adoption, Madison Logic also received its highest average rating to date from G2, reinforcing the success customers see from leveraging the ML Platform to activate an always-on ABM strategy that drives higher account engagement across all channels. <...