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ACCOUNT BASED EXECUTION
Jabmo | April 29, 2022
Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform.
The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...
ACCOUNT BASED ANALYTICS
Momentum, the global growth consultancy | May 20, 2022
Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US.
These strategic hires allow Momentum to centralize the delivery of i...
Mitto | December 07, 2021
Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results.
Terminus | October 28, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company's launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform.
The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and ...
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