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Optimizely | September 05, 2022
Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers in...
Account Based Data
Demandbase | December 16, 2021
Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and in...
Sendoso | March 17, 2023
Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time ...
Buyer Intent Data
Reports GO | June 22, 2021
High growth in the Buyer Intent Data Tools Market is likely to be driven during 2021-2026. The rise is expected by the need to resolve the inter-implement incompatibility issues between equipment manufactured by different companies. B2B buyer intent data tools have been used by companies worldwide to boost sales conversion rates through online marketing during the pandemic outbreak. B2B buyer intent data tools help companies improve their lead qualification process and thus allows...
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