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Jabmo | April 29, 2022
Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...
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Momentum, the global growth consultancy | May 20, 2022
Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US. These strategic hires allow Momentum to centralize the delivery of i...
Mitto | December 07, 2021
Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Experience survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of the relationship between a company's omnichannel maturity and customer experience outcomes, the results point to how a complete and unified omnichannel strategy enables customer support and marketing teams to deliver impactful business results. Read More
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Terminus | October 28, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company's launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform. The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and ...
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