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TechTarget | September 16, 2020
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....
ACCOUNT BASED DATA
Digital Media Solutions | January 03, 2022
Three seasoned industry leaders from Digital Media Solutions, Inc. (DMS) are set to speak at the 2022 Lead Generation World Conference. In two thought leadership sessions, Jason Rudolph (Chief Technology Officer), Kathy Bryan (Chief Marketing Officer) and Lauren Konopelski (Director of Social Media) will take the stage to discuss actionable strategies and share insights. Jason Rudolph is the panelist for the “The Marriage Between Data and Consumer Experience: How the Industr...
Madison Logic | June 08, 2022
On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...
BUYER INTENT DATA
Zilliant | November 05, 2020
B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enhance its predictive sales analytics that allows for additional customer insights and campaign actions. Campaign Manager is designed to provide sellers with customer-specific pricing and product recomm...
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