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Account Based Advertising
Demandbase | December 16, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
Account Based Data
Folloze, repliCMO | June 15, 2022
Folloze today welcomes repliCMO as its newest alliance partner, with a focus on B2B enterprises in the Asia-Pacific region. The two companies will create new B2B revenue solutions that help enterprises in APAC compete and win in a new digital-first marketplace.
The global pandemic accelerated digital transformation and changed the nature of B2B buying and selling forever. As a result, marketing teams are now owning more of the lead-to-revenue cycle. The Folloze platform makes it e...
Ushur, Salesforce AppExchange | October 10, 2022
Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT te...
Terminus | June 17, 2021
Atlanta-based Terminus is continuing its expansion into the Europe, Middle East and Africa (EMEA) market. The marketing technology company hired tech veteran Gavin Dimmock as vice president and general manager of EMEA. Gavin Dimmock will be accountable for the company's first international office opening and operations in London.
Dimmock will bring innumerable opportunities to Terminus. On this new venture Gavin Dimmock, GM of EMEA at Terminus, said, “Progressive marketi...
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