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Core ABM
Demandbase, Quadrant Knowledge Solutions | November 01, 2021
Quadrant Knowledge Solutions announced today that it has named Demandbase as a 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global ABM market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading ABM vendors in the form of its SPARK Matrix, providing stra...
Buyer Intent Data
Bombora, Intentsify | September 22, 2022
Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today announced Intentsify’s platform will automatically ingest Bombora’s Company Surge® intent data for all Intentsify customers to validate and further augment account intelligence. The partnership enhances go-to-market (GTM) strategies for B2B sales, marketing, and customer success teams. Intentsify&rsqu...
ABM Accounts
6sense | March 24, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, today announced that independent research firm, Forrester, cited it as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. In this evaluation, 6sense received the highest score possible in the strategy category and was rated as differentiated in orchestration design, personalization, account and buying group selection prioritization, performance assessment, roadmap, produc...
RollWorks | October 04, 2021
RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...
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