Big Spaceship

Buyer Intent Data

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

6sense | July 21, 2020

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Like 6sense’s suite of display advertising capabilities, Native Retargeting is entirely self-service and uses the platform’s integrated inte...

LeadSift | June 05, 2020

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching. LeadSift’s Intent Data stream helps B2B Marketers Identify Contacts and Accounts indicating intent signals by mining pub...

Buyer Intent Data

PRWeb | May 29, 2023

Intentsify, the pioneer in next-generation buyer-intent intelligence and Intent Activation™ solutions, today was awarded Strong Performer status in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 report. The Forrester report evaluated 14 providers across 26 criteria, measuring the depth, breadth, and quality of the intent data they provide B2B sales, marketing, and operations professionals. According to the report, “[Intentsify] differentiate...