BigFoot ABM

Core ABM

Demand Gen Report | April 07, 2021

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Core ABM, Account Based Data

Business Wire | August 11, 2023

For the third year in a row 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has been named to the Forbes 2023 Cloud 100 ranking at number 67. "Earning a spot on the Forbes Cloud 100 for three consecutive years is a testament to our dedication to provide the best-in-class intelligence and engagement solution for sales and marketing teams seeking efficient revenue growth,” said Jason Zintak, CEO of ...

ABM Accounts

ZoomInfo | July 05, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,&rdquo...

Account Based Data

ZoomInfo | December 21, 2021

On December 16, ZoomInfo announced that it had again topped the G2’s 2022 Winter Grid Reports by placing No. 1 in 27 different categories. The Winter 2022 Grid Reports use G2’s algorithm considers the market presence and customer satisfaction scores in real-time. ZoomInfo scored highly through data aggregated from social networks, other online mediums, and user reviews. It is proof that good data helps enhance sales and marketing professional’s workflow, and automation in go-to...