WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED EXECUTION
Jabmo | April 29, 2022
Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select ...
TARGETED ACCOUNT STRATEGY
ON24 | August 30, 2022
ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, i...
6sense | September 24, 2020
Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109% net customer retention rate despite the industry’s forced transition to digital.
The company attributed the growth to its emphasis on improving account-based marketing and sales through weekly product launches for their pla...
Folloze | March 11, 2020
Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...
ACCOUNT BASED DATA
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