Boraso

LeanData | April 29, 2020

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing. With LeanData Engagement, the interactions of every buyer are automatically connected to the ri...

RollWorks | September 10, 2020

RollWorks, a division of NextRoll, today announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of SMB customers, which, in conjunction with extending its SMB footprint through partnerships with Bombora, HubSpot, Link...

Core ABM, ABM Accounts

Madison Logic | December 12, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. “We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms...

Account Based Data

Madison Logic | June 08, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2022 Technology Leader in its SPARK Matrix™ analysis of the global ABM market. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top four vendors analyzed for its sophisti...