BPI ROK

ACCOUNT BASED DATA

Sendoso | December 16, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Elevate 2023, an exclusive customer event for marketers to share invaluable insights into streamlining their sending strategies to drive revenue. The two-day, invite-only event will take place January 11-12 at the Aria Resort in Las Vegas, and will feature peer-to-peer networking, idea sharing, and educational insights from Sendoso executives, Sendoso SuperSenders, partners, and brands from ...

BUYER INTENT DATA

Bombora, Intentsify | September 22, 2022

Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today announced Intentsify’s platform will automatically ingest Bombora’s Company Surge® intent data for all Intentsify customers to validate and further augment account intelligence. The partnership enhances go-to-market (GTM) strategies for B2B sales, marketing, and customer success teams. Intentsify&rsqu...

ACCOUNT BASED EXECUTION

AdDaptive | August 08, 2022

AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has been named a Contender in The Forrester Wave™: B2B Advertising Solutions Q3 2022 report. The evaluation analyzed the 14 most significant B2B advertising solutions across 28 criteria spanning current offering, strategy, and market presence. AdDaptive earned its highest scores in the criteria of product vision, market approach, innovation roadmap, and cross-channel capabilities. AdDapt...

Adobe | March 17, 2020

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have...