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CORE ABM

DEMANDBASE HAS BEEN NAMED THE #1 GLOBAL LEADER ON RESEARCH IN ACTION'S ACCOUNT-BASED MARKETING VENDOR MATRIX

Demandbase | April 15, 2021

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Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...

Read More

ABM ACCOUNTS

#B2BSMX RECAP: GO-TO-MARKET IMPROVEMENT TAKES CENTER STAGE IN BOSTON

B2BSMX | August 12, 2021

news image

The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks: Profitable Partnerships, Demand Gen Summit, Revenue Operations and FlipMyFunnel. The first day of #B2BSMX featured a series of intimate Workshops, Case Studies and a Keynote that covered everything from leveraging ex...

Read More

ACCOUNT-BASED ADVERTISING

METADATA.IO ACCOUNT-BASED ADVERTISING WAS NAMED A LEADER IN THE G2 SUMMER 2021 GRID REPORT

Metadata | July 14, 2021

news image

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...

Read More

FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

Folloze | October 14, 2020

news image

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Read More

CORE ABM

Demandbase | April 15, 2021

news image

DEMANDBASE HAS BEEN NAMED THE #1 GLOBAL LEADER ON RESEARCH IN ACTION'S ACCOUNT-BASED MARKETING VENDOR MATRIX

Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...

Read More

ABM ACCOUNTS

B2BSMX | August 12, 2021

news image

#B2BSMX RECAP: GO-TO-MARKET IMPROVEMENT TAKES CENTER STAGE IN BOSTON

The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks: Profitable Partnerships, Demand Gen Summit, Revenue Operations and FlipMyFunnel. The first day of #B2BSMX featured a series of intimate Workshops, Case Studies and a Keynote that covered everything from leveraging ex...

Read More

ACCOUNT-BASED ADVERTISING

Metadata | July 14, 2021

news image

METADATA.IO ACCOUNT-BASED ADVERTISING WAS NAMED A LEADER IN THE G2 SUMMER 2021 GRID REPORT

Metadata.io, the first demand generation platform for B2B marketers, today revealed its position as the top in the latest G2 Summer 2021 Account Based Advertising Grid Report. G2 consumers evaluate products in the Leader quadrant highly, and they have a significant Market Presence based on market share, seller size, and social effect. Metadata has regularly ranked high in G2 Reports over the last three years. The scores are based on actual customer input and cover the following fa...

Read More

Folloze | October 14, 2020

news image

FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Read More