Capterra

Core ABM

OptimizeRx, Demandbase | August 18, 2021

OptimizeRx Corp., a leading provider of digital health solutions for life science companies, physicians and patients, and Demandbase, the B2B go-to-market leader, today announced an exclusive partnership to deliver the industry’s most extensive collection of point-of-care healthcare professional (HCP) digital engagement touchpoints, forming the most comprehensive account-based experience platform for life sciences. Together, the companies represent the only point-of-care eng...

Buyer Intent Data

KickFire, FunnelAmplified | July 07, 2021

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...

Account Management

Ultra | October 28, 2020

Ultra Consultants, an independent research and enterprise solutions consulting firm serving the manufacturing and distribution industries, today announced the appointment of Carolyn Wilson as Director of Marketing. The move comes as Ultra Consultants is seeing greater demand for its consulting services as organizations accelerate their digital transformation efforts to address new and emerging requirements stemming from the COVID-19 pandemic and related economic disruption....

ABM Accounts

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...