Castleford Media

castleford.com.au

We are Castleford. Australia and New Zealand’s leading content marketing agency. We strategise. We create. We amplify. As a full-service content marketing agency we win business, leads and brand exposure for our clients by creating tailored content for their sites. We can design your strategy, create cost-effective content – and then amplify it through smart promotion.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

Account Based Data

CHATFUNNELS TO HOST DEMAND GEN SUMMIT; A B2B LEADERSHIP VIRTUAL EVENT

ChatFunnels | November 11, 2022

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ChatFunnels, the leading signal marketing platform, today announced they will be hosting the semi-annual FREE Demand Gen Summit on November 16th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s leading organizations. ChatFunnels has hosted over 25,500 participants and more than 160 top B2B sales and marketing ...

Read More

DEMANDBASE EXPANDS INDUSTRY-LEADING ABM PLATFORM

Demandbase | March 17, 2020

news image

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

Read More

Buyer Intent Data

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

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Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More

Programmatic ABM

6SENSE REVENUE AI TO POWER THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

news image

On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue. "Every business wants to generate rev...

Read More
news image

Account Based Data

CHATFUNNELS TO HOST DEMAND GEN SUMMIT; A B2B LEADERSHIP VIRTUAL EVENT

ChatFunnels | November 11, 2022

ChatFunnels, the leading signal marketing platform, today announced they will be hosting the semi-annual FREE Demand Gen Summit on November 16th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s leading organizations. ChatFunnels has hosted over 25,500 participants and more than 160 top B2B sales and marketing ...

Read More
news image

DEMANDBASE EXPANDS INDUSTRY-LEADING ABM PLATFORM

Demandbase | March 17, 2020

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...

Read More
news image

Buyer Intent Data

HOW ADVERTISERS CAN USE DYNAMIC CREATIVE OPTIMIZATION TO UTILIZE RECENCY, RELEVANCY, AND INTENT DATA

Portada | July 20, 2021

Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance. DCO also generates data that advertisers might use to capitalise on short-term opportunities....

Read More
news image

Programmatic ABM

6SENSE REVENUE AI TO POWER THE FUTURE OF PREDICTABLE REVENUE GROWTH

6sense | April 21, 2022

On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue. "Every business wants to generate rev...

Read More