Castleford Media

LinkedIn | August 13, 2020

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually. The new Sales Navigator features are designed to assist marketers to optimize their buyer interactions, positioning businesses to adopt a buyer-first approach that improves the overall effectiveness of their outreach and selling efforts....

CORE ABM

Optimizely | December 27, 2021

On December 21, Optimizely announced the launch of an integrated version of its Content Cloud and B2B Commerce Cloud products. By implementing these products together, brands can create effective content strategies and coordinate with large marketing teams for optimum results. This integration uses the B2B Commerce Cloud as a commerce API to make crucial B2B data and capabilities available within the Content Cloud. When B2B customers choose this integrated solution, they can:
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ABM ACCOUNTS

Channel99, Jackson Square Ventures | December 01, 2022

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B ma...

ACCOUNT BASED DATA

SugarCRM | April 12, 2023

SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named a Leader in the Nucleus Research CRM Value Matrix for the third year running. Sugar was recognized for innovations to its comprehensive platform with a range of sales, marketing, and service automation tools that can be seamlessly integrated to provide organizations with the ability to manage and engage with customers in a personalized, intelligent way. “We are hono...