WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
KickFire, FunnelAmplified | July 07, 2021
Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...
Qualified | August 31, 2021
Qualified, a conversational sales and marketing software provider, unveiled two new solutions designed to help users drive more conversations with key accounts by engaging them as they enter the users’ website.
Qualified For Outbound is designed to assist sales teams with real-time website engagement, allowing sales reps to be notified when a prospect enters the website and start a conversation immediately for timely responses. The solution also integrates with sales engagem...
Demandbase | June 04, 2021
Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...
RollWorks, Bombora, KickFire | August 26, 2021
RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and KickFire, as well as an upcoming integration with G2 give RollWorks an antenna to capture multi-faceted, account-level intent signals and are an integral part of RollWorks' commitment to create the most comprehensive partner-led ecosystem. B2B go-to-market teams leverage the R...
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