Clicky Media

Core ABM, Account Based Advertising

EIN News | August 25, 2023

Programmatic ad buying has revolutionized the digital media space, making it far easier for both B2C and B2B advertisers to reach their target audiences. While B2B advertisers have taken advantage of the technology, many haven’t been able to transfer their account-based marketing strategies directly into programmatic due to unique data challenges. Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based ...

ABM Accounts

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

ABM Accounts

mCloud, Google Cloud | November 02, 2022

mCloud Technologies Corp. (Nasdaq: MCLD) (TSXV: MCLD), ("mCloud" or the "Company") a provider of cloud technology solutions optimizing the performance, reliability, and sustainability of energy-intensive assets today announced it has implemented a new go-to-market plan on the back of its recent announcement it had entered a strategic partnership with Google Cloud. As announced on October 27, 2022, this strategic partnership closely integrates and aligns the Com...

Account Based Data, Buyer Intent Data

PRnewswire | May 10, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has been recognized as a Representative Vendor in this year's Gartner® Market Guide for Revenue Data Solutions. To us, being recognized in this Market Guide for a second year signifies Demandbase's commitment to delivering depth, breadth, variety, and the highest quality B2B data in the market. "We're known for our go-to-market platform, but at...