WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Buyer Intent Data
Portada | July 20, 2021
Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance.
DCO also generates data that advertisers might use to capitalise on short-term opportunities....
Demandbase | January 11, 2022
On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report.
"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive o...
Targeted Account Strategy
Selling Simplified | November 02, 2020
Selling Simplified (SSG), a data-driven B2B demand gen company welcomes Jerome Soh and Samar Kidwai to their global sales team. Each hire brings over a decade of excellence in technical sales. Their expertise will help further solidify Selling Simplified as a global leader in B2B demand generation. Samar Kidwai is appointed as Vice President of Sales, EMEA. Samar holds over 12 years of sales experience (including six years in the B2B sphere) at companies including IDG and MarketOne....
MRP, Quadrant Knowledge Solutions | May 27, 2022
On May 26, Quadrant Knowledge Solutions announced that it had named MRP Prelytix a 2022 technology leader in the global SPARK Matrix analysis of the ABM platform market for the current year. MRP is the only enterprise-class account-based sales and marketing solution recognized for its technological excellence and customer impact. The platform eases complex and mature ABM programs globally for enterprise-level B2B sales and marketing organizations.
MRP’s clients include large...
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE