WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
5W Public Relations | January 11, 2022
Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren't going to go back to the way they were before the pandemic.
One of the bigges...
ACCOUNT BASED DATA
AskNicely | June 28, 2022
On June 27, AskNicely, a leading customer experience software provider for service businesses, announced the launch of a free CX benchmark program. An AskNicely CX expert delivered a personalized analysis to service business leaders based on AskNicely 2022 State of Frontline Study, revealing their intention to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement.
“We know that service businesses need to move fast ...
Folloze | March 11, 2020
Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...
CORE ABM, ABM ACCOUNTS
Full Circle Insights, Bombora | January 25, 2023
On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals.
The integration with Bombora en...
ACCOUNT BASED DATA, BUYER INTENT DATA
ACCOUNT BASED ADVERTISING
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