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Research and Markets | June 24, 2021
Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027.
ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys,...
Accenture | April 03, 2020
A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared.
The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...
ACCOUNT BASED DATA
SurePoint Technologies, Demand Gen Report | January 05, 2022
On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs.
SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...
Demandbase | June 02, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and techno...
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